Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.
Studying digital marketing can help you develop a diverse set of skills valuable in the current job market. You might be able to hone your competencies in SEO, website development, research, data analysis, copywriting, social media management, graphic design, multimedia content creation, automation and programming
This advanced course focuses on strategic management and planning, where students will be exposed to the stages of strategy formulation, implementation and evaluation and control. Managers face no greater challenge than that of strategic planning and strategic management. Guiding a complex organization through a dynamic, rapidly changing environment requires the best of judgment. Strategic management and planning issues are invariably ambiguous and unstructured, and the way in which management responds to them, determines whether an organization will succeed or fail. Leadership plays a significant role in the entire strategic planning process, and as such students will be exposed to the various facets of leadership. In this course you will be asked to face the aforementioned challenges.
This advanced course focuses on strategic management and planning, where students will be exposed to the stages of strategy formulation, implementation and evaluation and control. Managers face no greater challenge than that of strategic planning and strategic management. Guiding a complex organization through a dynamic, rapidly changing environment requires the best of judgment. Strategic management and planning issues are invariably ambiguous and unstructured, and the way in which management responds to them, determines whether an organization will succeed or fail. Leadership plays a significant role in the entire strategic planning process, and as such students will be exposed to the various facets of leadership. In this course you will be asked to face the aforementioned challenges.